Empowering New Economy, Shedding the Light to the Future

BEIJING DUOKE INFORMATION TECHNOLOGY LIMITED (hereinafter referred to as “36Kr”) is a prominent brand and a pioneering platform dedicated to serving New Economy participants in China. With the mission of empowering New Economy participants to achieve more, 36Kr continuously connects and serves the six communities, which involves Startups, TMT giants, Traditional enterprises, Institutional investors, Local governments, and Individuals. 36Kr accelerates the flow of the four major elements, which are information, talent, capital, and technology, to promote the development of a rapid, stable, and sustainable New Economy.36Kr offers comprehensive services that span the entire corporate lifecycle, from investment and public relations to funding and IPO guidance, as well as market value and brand management, customer engagement, consulting and solution provision, government collaboration, and international expansion for businesses.

Over the course of its 14-year history, 36Kr has reported over 100,000 of startups, many of which have since grown into industry leaders driving new economic growth. 36Kr has been present at every pivotal moment in the development of China's new economy, including publishing the first articles on industry giants like Toutiao, DiDi, and Ele.me, and exclusively covering significant movements of business leaders such as the former Baidu President, Qi Lu, joining China's Y Combinator. After 14 years of accumulation, 36Kr has continuously expanded its horizons, transitioning from merely producing and disseminating information to offering corporate services. The aim is to leverage its influence to further promote social innovation and foster business civilization.

Currently, 36Kr has amassed over 33.28 million followers across the web, with WeChat page views (PV) consistently reaching new highs, and a significant number of articles reaching 100,000+ and 200,000+ views. In 2024, the platform saw over 800 articles with 100,000+ reads and more than 100 articles with 200,000+ reads. 36Kr continues to strengthen its content, broadening its coverage and innovating in content formats. Beyond its traditional focus on the internet, technology, and primary markets, 36Kr now encompasses a wide range of business sectors including consumer goods, automotive, real estate, advanced manufacturing, artificial intelligence, new energy, autonomous driving, enterprise services, healthcare, and secondary markets. Additionally, 36Kr is diversifying its efforts across various content forms such as graphics, short videos, audio, live streaming, metaverse, and NFTs. The short video platform of 36Kr has surpassed 10 million followers across the web.

With its extensive and diverse content, 36Kr currently holds a leading position in the business sector in terms of content influence. Its vast content, service, and product ecosystem includes nearly 20 different vertical categories, regional, and diversely formatted content matrix numbers; nearly 30 top content columns covering primary and secondary markets, B2B and B2C; over 10 customized columns and salons; several business influence lists including the WISE Business King series annual roster, 36 under 36 roster, and a series of major summits including the WISE Business King. In addition, 36Kr provides a full range of services covering the entire business chain, including consulting and research reports, innovative solutions, customized business short videos, communities, local and overseas brand influence, and more.

Over the course of its 14-year, 36Kr has provided in-depth services to more than 1,000 clients, including over 40 Fortune 500 companies, over 120 unicorn companies, and more than 200 active Chinese investment institutions. Our corporate clients include many industry giants such as Baidu, Alibaba, Tencent, JD.com, Google, Intel, Huawei, HP, Lenovo, VIVO, OPPO, Yili, Mengniu, McDonald's, Coca-Cola, and Bosideng. Our institutional clients include prestigious investment firms like Sequoia Capital, IDG Capital, GGV Capital, Source Code Capital, Qiming Venture Partners, and BlueRun Ventures.

As the first Chinese technology media company, 36Kr has been listed on the Nasdaq under the ticker symbol KRKR on November 8th, 2019. 36Kr CEO Feng Dagang has been exploring sustainable business models for the media industry, determined to make 36Kr a benchmark case for global media transformation. He upholds to the corporate philosophy that "the core of media remains unchanged, while the boundaries of media are constantly expanding," with the goal of gradually evolving 36Kr, China's largest platform for new economy information, into the largest service platform for the new Chinese economy, integrating business information, corporate services, event exhibitions, and investment and financing.

Contact email: marketing@36kr.com