最前线 | 字节跳动确认TikTok CEO凯文梅耶尔离职,知情人士称其与张一鸣产生分歧

高歌 · 2020-08-27
知情人士表示,凯文·梅耶尔的出局或因力主推动TikTok出售方案,这与张一鸣想保住TikTok全球业务完整性的方向不同。

据《金融时报》消息,在TikTok正式起诉特朗普政府第三天,TikTok CEO凯文·梅耶尔宣布离职。《金融时报》援引知情人士称,在8月14日特朗普下令TikTok美国业务必须在90天内剥离或出售之前,梅耶尔就做出了离开的决定。

他在一封内部员工信中提到:“近几周,因为宏观环境突变,公司可能需要因此作出一些结构调整,同时我的岗位会受到影响,我深深思考了一番。我决定离开。” 此时距离其正式执掌TikTok全球业务仅87天。

字节跳动方面确认了这一消息,并表示“尊重凯文的决定,也感谢他为TikTok付出过的努力”。 

据了解,TikTok美国总经理瓦妮莎·帕帕斯(Vanessa Pappas)将暂代TikTok全球负责人,并继续带领TikTok美国团队。

凯文·梅耶尔于今年6月1日正式加入字节跳动,担任字节跳动COO兼TikTok全球CEO,负责TikTok、Helo、音乐、游戏等业务,同时负责字节跳动全球部分职能部门(不含中国)。此前,凯文·梅耶尔曾任迪士尼高级执行副总裁兼首席战略官,一度是迪士尼CEO呼声很高的继任者。

当时外界普遍认为,由凯文·梅耶尔领导TikTok是一个不错的选择,既可以将迪士尼流媒体经验带给TikTok,又能帮助解决美国政府官员对于TikTok的安全担忧。

7月29日,梅耶尔为TikTok做过一次重要发声。他在一封公开信中,指责Facebook抄袭和抹黑,企图将TikTok赶出美国市场。

但从8月起,美国政府对TikTok的施压骤然升级。知情人士称,特朗普连续发布两道禁令,凯文·梅耶尔在字节跳动和TikTok的存在感却不断减弱。大多数时候,代表TikTok发言的人是TikTok美国总经理瓦妮莎·帕帕斯(Vanessa Pappas)。

36氪从知情人士处获悉,在出售TikTok美国业务一事上,凯文·梅耶尔与张一鸣产生了意见上的分歧。他表示,凯文·梅耶尔的出局可能是因为力主推动TikTok出售方案,以尽快满足美国政府行政令的要求,这与公司创始人张一鸣想要保住TikTok全球业务完整性的方向不同。

“凯文不认同拖延战略,希望尽快有结果。他赞成跟美国政府和解,可以拆分TikTok美国甚至全球业务,以避免TikTok被封禁。但张一鸣想尽量探索是否有机会保持全球业务的完整性。”上述知情人士表示。

据称,凯文·梅耶尔认为尽快满足美国政府的要求以避免制裁,对TikTok最为有利,因此他绕过张一鸣,和字节跳动美国股东沟通TikTok业务的拆分方案。

TikTok接下来的结局走向依然扑朔迷离。根据特朗普此前表态及签署的两道行政令,这三个时间节点十分关键:9月15日前,TikTok美国业务如果未能跟美国公司签署出售协议,可能面临封禁;9月20日后,美国司法管辖的个人和实体不得与字节跳动及其子公司进行任何交易;11月15日后,字节跳动必须完成TikTok美国业务出售交易的交割。

以下为凯文·梅耶尔、张一鸣内部信英文原文。

在两封同时发出的邮件中,凯文·梅耶尔称字节跳动是一家“非常独特的公司”,但近几周,宏观环境突变,公司可能需要因此作出一些结构调整,深深思考后决定离开。

张一鸣则在回复邮件中则表示,感谢凯文·梅耶尔在字节跳动“遇到最大挑战时加入”,随之而来的状况让一切都更复杂。面对接下来的复杂处境,张一鸣称希望所有员工都能了解,“我们正在快速行动,寻找解决所面临问题的方法,特别是在印度和美国。”

凯文·梅耶尔内部信

Colleagues, 

I decided to join this company this spring because ByteDance is utterly unique and it offered the opportunity to play a leadership role in a company that is changing the global internet landscape. Since joining, I have been incredibly impressed with the team and the company.

In recent weeks, as the political environment has sharply changed, I have done significant reflection on what the corporate structural changes will require, and what it means for the global role I signed up for. Against this backdrop, and as we expect to reach a resolution very soon, it is with a heavy heart that I wanted to let you all know that I have decided to leave the company.

I want to be clear that this decision has nothing to do with the company, what I see for our future, or the belief I have in what we are building. Yiming understands my decision and I thank him for his support on this.

As we look to the next phase of this company, there is no doubt that the future is incredibly bright. For our users, any potential structural changes should not affect their experience, and I strongly believe that our community will be more creative and diverse than ever. The platform will continue to provide our global community an amazing and integrated experience as it does today. Similarly, from an employee perspective, I believe that the vast majority of work will be unchanged.

At the same time, I understand that the role that I signed up for--including running TikTok globally--will look very different as a result of the US Administration's action to push for a sell off of the US business. I've always been globally focused in my work, and leading a global team that includes TikTok US was a big draw for me.

The great news is that the TikTok team will be in the incredibly capable hands of Vanessa, who will serve as interim head for TikTok globally. She has fearlessly led operations in the US, and won the trust of our employees, creators, users, and partners. I am extremely grateful for the time that I was able to work with her and wish her success.

In my short time here, I have been amazed at the passion and dedication of our teams, particularly given the political criticism that we have faced. Like all companies in our space, we face challenges, but I have tremendous confidence that we have a world-class security team in place working to make people on our platform safe, and an amazing global team that makes this such a unique, creative, and inclusive platform.

Thank you for all of your work during this period, and at heart I will always be a member of the ByteDance team, rooting for all of you.

Sincerely,

Kevin

张一鸣回应邮件

Team,

I trust that you've all seen Kevin's note. I want to give you a few thoughts on this.

First, I want to thank Kevin, who joined us just as we were entering arguably our most challenging moment, in India and the US in particular. It is never easy to come into a leadership position in a company moving as quickly as we are, and the circumstances following his arrival made it all the more complex. Kevin spoke to me, and I fully understand that the resulting outcome that we land upon due to the political circumstances we are operating within could have significant impact on his job in any scenario, but particularly given his global role while he's based in the US. I thank Kevin for his efforts towards a resolution to these issues and wish him well.

Secondly, I want to let everyone know that we are moving quickly to find resolutions to the issues that we face globally, particularly in the US and India. I cannot get into details at this point, but I can assure you that we are developing solutions that will be in the interest of users, creators, partners, and employees.

Third, I'm pleased to tell you that Vanessa has been named interim  head of TikTok, effective immediately. As you all know, Vanessa has been a rock on our team, providing intelligence, empathy, and thoughtfulness. She has helped lead the success of TikTok in the US since the start of 2019, joining when we had a small (but highly talented) team in the US. She is the right person to take TikTok forward as the platform continues to reach new audiences, inspire creativity, and bring joy to our users.

Finally, I want all of you to know that I really appreciate the endless hours that you have worked, shutting out the noise around us to focus instead on our mission and what we are building for those who rely upon our platform. The entire team is doing an incredible job, competing effectively against some of the biggest technology companies in the world to win the hearts and minds of users and brands, by offering a truly unique online experience.

Thank you for all of your hard work, and your dedication.

Yiming


+1
151

好文章,需要你的鼓励

参与评论
登录后才能参与讨论哦...
后参与讨论
提交评论0/1000

请回复有价值的信息,无意义的评论将很快被删除,账号将被禁止发言。

下一篇

计划2021底、2022年初把高速和泊车的自动驾驶投入新车型量产。

2020-08-27

36氪APP让一部分人先看到未来
36氪
鲸准
氪空间

为你推送和解读最前沿、最有料的科技创投资讯

一级市场金融信息和系统服务提供商

聚集全球最优秀的创业者,项目融资率接近97%,领跑行业